EXPERIENTIAL MARKETING
forget pop-up tents… these marketing activations are next-level, can easily be “reskinned” per event, and take minutes to set-up. WE’LL EVEN HELP WITH TRANSPORTATION & LOGISTICS…
Coca-Cola Mobile BoomBox
A Solar-Powered Interactive Marketing Experience
ROXBOX MODEL | MOBILE STRUCTURE
The Coca-Cola BoomBox is a solar-powered shipping container boombox that transforms into an interactive marketing experience at each location it stops. Designed to captivate audiences wherever it goes, this innovative asset features an interactive DJ booth where guests can learn to DJ, sound-activated LED lighting, high-quality speakers, and interchangeable graphics tailored for each activation/brand.
As a fully solar-powered unit, the BoomBox offers unmatched mobility, creating an immersive and eco-friendly experience for guests. Whether engaging crowds at events, festivals, or promotional tours, the BoomBox is sure to be the focal point, drawing attention and leaving a lasting impression.
product TYPE
20’ Roadie Pro by ROXBOX
SPECS & FEATURES
• 20’ One-trip shipping container
• Roof-top deck with collapsible railings
• Custom 3D BoomBox elements: speakers, light-up equalizer, buttons, and a custom vinyl wrap
• Sound-activated LED lights
• Interactive DJ experience with DJ booth
• Numerous speakers and subs
• “Selfie room” with custom neon signs
• Interchangeable SEG graphics allow for different Coca-Cola brands & campaigns to “skin”/brand the unit on the walls and around the skirt!
• Custom stairs and flooring
• Lighting, electrical, solar, and actuator systems – all with redundancies
• Interior and exterior black paint
• Removable railings, stairs, and walls
• Mechanical room w/ employee doors
• (2) Awnings on actuators with solar-panels
• (2) fold-down decks
• 100% solar-powered with six (6) solar panels
• (3) massive batteries (the unit can run for an entire day on a full charge without the sun)
• Custom 3-axle trailer
NSRL Form Mobile Lab
Nike Mobile Shipping Container Motion Capture Lab
THE CHALLENGE
The Nike Sport Research Lab (NSRL) is Nike’s cutting-edge research facility dedicated to advancing human performance through biomechanics and sports science. Founded in the 1980s, The Nike Sport Research Lab (NSRL) brings together scientists, technologists, engineers, designers, and developers around a single mission: to help athletes of all levels and abilities achieve their sport goals.
When the NSRL team approached us, they brought an exciting challenge—designing and building a mobile motion capture lab inside a shipping container. This unique setup would allow the NSRL team to take their advanced runner performance tracking technology on the road, bringing it to major running events across the country.
What made this project so complex? Motion capture systems typically require large, stable environments with perfectly level ground to accurately track a runner’s form from all angles. Until now, Nike’s motion capture technology had only been housed in permanent structures and reserved for the elite (Kobe, Jordan, Lebron, etc.).
THE SOLUTION
Through close collaboration, we engineered a groundbreaking, first-of-its-kind solution—seamlessly integrating a complex motion capture system within the compact footprint of a 20-foot trailerized shipping container. The result: the NSRL Form Mobile Lab, an advanced mobile running lab designed to bring cutting-edge performance tracking and individualized running insights to athletes everywhere. This custom-built ROXBOX Roadie Pro model will travel to marathons, track & field competitions, and trade shows for years to come.
The NSRL Roadie Pro is designed to unfold like a transformer, expanding into a state-of-the-art mobile lab at each stop before seamlessly folding back into a standard 20-foot shipping container for transport. With a streamlined setup process, only two to three team members are needed to manage transportation, deployment, and teardown throughout the tour.
The unit features three distinct sections, each designed to deliver an immersive, high-tech experience. In the main room or “lab”, an advanced treadmill is surrounded by a complex motion capture system, recording an athlete’s running form in just one minute. The system then conducts a full-body biomechanical analysis of the captured motion data, allowing the Nike team to present an individualized assessment of an athlete’s running profile. Adjacent to the lab is the consultation space, where athletes are walked through their individual run profile to help them understand how their body moves, receive suggestions for improvement, and get recommendations for footwear based on their assessment results. Surrounding three sides of the container, fold-down decks create an inviting space where athletes and visitors can relax, interact with the NSRL team, and connect with fellow runners while waiting for their session.
Traditionally, these high-tech motion capture systems have been limited to elite athletes at Nike’s Headquarters. The NSRL Roadie Pro changes that—bringing cutting-edge biomechanical analysis directly to everyday runners at marathons, trade shows, and running events worldwide. By leveraging the real-time data and insights captured in the unit, athletes can now receive personalized feedback on their running form and purchase Nike shoes and gear tailored to their exact biomechanics, redefining the way everyday athletes experience performance optimization.
CLIENT
Nike Sport Research Lab
PROJECT LOCATION
Mobile Activation
BUILD TYPE
Modified Shipping Container
STATUS
Currently touring…
PROJECT HIGHLIGHTS
• 20’ One-trip shipping container
• Custom motion capture running lab
• (2) Push-button fold-down decks w/ detachable railings and stairs
• (3) Push-button retractable awnings above each deck
• Custom dual-axle bumper pull trailer
• (1) Man door on end-cap deck and (1) sliding door
• Electrical, lights, and fans
• Epoxy flooring throughout the unit and decks
• Exterior & interior paint (white)
• Custom vinyl wrapping & signage
Nokian Tyres
Containerized Mobile Marketing
ROXBOX MODEL | MOBILE STRUCTURE
A mobile 20-foot shipping container marketing unit designed for the Nokian Tyres team to showcase their world-class tires. This unit will travel coast-to-coast, from events to trade shows, standing out among pop-up tents with its innovative design and impactful presence. Engineered for efficiency and streamlined logistics, it can be easily set up and torn down by a team of two to three. During transport, the unit folds up compactly, allowing for safe and convenient travel.
product TYPE
20’ Roadie Pro by ROXBOX
SPECS & FEATURES
• Rooftop deck w/ collapsable railings
• Push-button fold-down side and end-cap decks w/ detachable railings
• Electrical, lights, TV, heaters, and fans
• Credenza and flooring
• Two-tone paint job
• Custom signage & branding
• Cladding to match their U.S. headquarters
• Custom trailer w/ a custom skirt
• Stairs for side decks and rooftop deck
